Rob Metcalfe is an Associate Professor of Economics at the University of Southern California. He is an applied microeconomist and his research focuses on using field experimental methods to understand human behavior in consumer markets and within organizations. A theme in his research is to understand such behavior and the measurement of welfare in the presence of market imperfections and externalities. Prior to joining the University of Southern California, he was an Assistant Professor in Markets, Public Policy & Law in the Questrom School of Business at Boston University, and before that, a Postdoctoral Research Scholar in Economics at the University of Chicago and a Research Fellow in Economics at the University of Oxford (Merton College). He previously worked in the U.K. Government as an Economist, and had a short-term position as a Fellow at the Social and Behavioral Sciences Team at the Office of Science and Technology Policy, Office of the U.S. President. He received a Ph.D. in economics from the Imperial College London, a M.Sc. from the London School of Economics and a B.A. from the University of Wales.